Case StudyStudija Slucaja
KBC Split the University Hospital of Split is one of Croatia's most important medical institutions. Yet its visual identity had not evolved in decades. The brief was comprehensive: architect a complete brand identity system that communicates modern excellence while honouring the institution's heritage and the trust that thousands of patients place in it every day.
KBC Split Klinicki bolnicki centar Split jedna je od najvaznijih medicinskih institucija u Hrvatskoj. No njihov vizualni identitet nije se razvijao desetljecima. Zadatak je bio sveobuhvatan: izgraditi kompletni sustav vizualnog identiteta koji komunicira modernu izvrsnost uz postivanje bastine institucije i povjerenja koje tisuce pacijenata svakodnevno polazu u nju.
The mandate spanned every conceivable touchpoint from business cards and medical documents to vehicle fleet livery, staff uniforms, architectural signage, and branded packaging. A living identity system designed for a living institution.
Mandat je obuhvacao svaku zavisljivu dodirnu tocku od posjetnica i medicinskih dokumenata do oslikavanja vozila, uniformi osoblja, arhitektonske signalizacije i brendiranog pakiranja. Zivi sustav identiteta dizajniran za zivu instituciju.
We designed the KBC Split identity as a modular visual system a geometric mark built from circles and lines that abstracts the human form while evoking precision and care. The colour palette of deep navy and vibrant turquoise speaks to both medical authority and Mediterranean warmth. Every element was engineered to scale seamlessly from a rubber stamp to a building facade.
Dizajnirali smo identitet KBC-a Split kao modularni vizualni sustav geometrijski znak izgraden od krugova i linija koji apstrahira ljudski oblik dok evocira preciznost i brigu. Paleta boja duboko mornarsko plave i zive tirkizne govori i o medicinskom autoritetu i o mediteranskoj toplini. Svaki element je projektiran da se besprijekorno skalira od pecata do procelja zgrade.
The complete stationery system includes bilingual business cards, letterheads, envelopes, branded notebooks, coffee cups, and presentation folders each piece designed with the same obsessive attention to proportion and whitespace. Custom branded stickers, rubber stamps, duct tape, and lanyards extend the identity into every corner of daily hospital operations.
Kompletan sustav tiskanica ukljucuje dvojezicne posjetnice, memorandume, omotnice, brendirane biljeznice, case za kavu i prezentacijske mape svaki komad dizajniran s istom opsesivnom paznjom na proporcije i prazan prostor. Prilagodene brendirane naljepnice, pecati, trake i privjesci prosiruju identitet u svaki kutak svakodnevnog rada bolnice.
The brand extends beyond paper into the physical world. Medical scrubs carry the geometric mark on the sleeve as a subtle badge of belonging. Staff T-shirts for memorial tournaments become brand ambassadors beyond hospital walls. The vehicle fleet from compact cars to transport vans transforms the city streets of Split into a moving gallery of institutional identity.
Brend se prosiruje izvan papira u fizicki svijet. Medicinske uniforme nose geometrijski znak na rukavu kao suptilnu oznaku pripadnosti. Majice za memorijalne turnire postaju ambasadori brenda izvan bolnickih zidova. Vozni park od osobnih automobila do transportnih kombija pretvara splitske ulice u pokretnu galeriju institucionalnog identiteta.
"For the first time in our history, our visual identity reflects the excellence of the care we provide. Kineor gave our institution the face it always deserved.""Po prvi put u nasoj povijesti, nas vizualni identitet odrazava izvrsnost njege koju pruzamo. Kineor je nasoj instituciji dao lice koje je oduvijek zasluzivala."