Case StudyStudija Slucaja
Maison Noir approached Kineor with a singular ambition: to build a luxury fashion house that speaks to a new generation without sacrificing the timelessness that defines true luxury.
Maison Noir se obratio Kineoru s jedinstvenom ambicijom: izgraditi luksuznu modnu kucu koja govori novoj generaciji bez zrtvovanja bezvremenosti.
Our mandate was total genesis: brand naming, visual identity, sonic architecture, a cinematic launch campaign, and a digital platform worthy of the brand's aspiration.
Nas mandat bio je totalna geneza: imenovanje brenda, vizualni identitet, zvucna arhitektura, filmska kampanja i digitalna platforma.
We began with six weeks of immersive discovery interviewing the founding team, studying the competitive landscape, and mapping the psychological archetypes.
Poceli smo sa sest tjedana imerzivnog istrazivanja intervjuirajuci osnivacki tim, proucavajuci konkurentski krajolik.
The visual system draws on architectural minimalism and haute couture photography. The sonic identity a haunting 3-second logo composed on analog synthesizers completes the sensory loop.
Vizualni sustav crpi iz arhitektonskog minimalizma i haute couture fotografije. Zvucni identitet jezivi 3-sekundni logotip komponiran na analognim sintesajzerima.
"Kineor didn't just redesign our brand they gave it a soul.""Kineor nije samo redizajnirao nas brend dali su mu dusu."